For over 46 years, Hirsch’s has been a household name in the appliance and electronics industry, growing from humble beginnings into a trusted retailer with 19 branches and concept stores across South Africa.
The journey began with Allan Hirsch, an appliance repairman with a passion for quality service. Together with his wife, Margaret, they launched their family-run business in a small showroom on Umhlanga Rocks Drive, Durban, with just R900 in savings.
Building Strong Foundations
Early on, Allan’s expertise was recognised by Miele, a brand renowned for its top-tier appliances. Miele valued skilled artisans to handle their products, and they identified Allan first as a technician and later as a trusted salesperson. Another key partnership formed during these early years was with Defy. The very first product Allan sold was a Defy appliance, and the brand became Hirsch’s first official supplier. Defy also provided the spare parts Allan needed to keep his repair business thriving, solidifying a relationship that has stood the test of time.
Decades later, both Miele and Defy remain valued partners, a testament to Hirsch’s commitment to strong, lasting relationships. Over the years, we have welcomed many more prestigious brands into our stores, and we deeply appreciate the unwavering support of our suppliers.
A Legacy That Continues
As the business grew, so did the Hirsch family’s involvement. Allan and Margaret’s children, Richard and Luci, worked their way up through the company and now play pivotal roles—Richard as CEO and Luci as Brand Manager. Under the Hirsch’s leadership, Hirsch’s has expanded into a chain of mega appliance and home furnishing stores across KwaZulu-Natal, Cape Town, and Gauteng, continuing to deliver top brands and exceptional service.
As we reflect on nearly five decades of growth, we extend our heartfelt gratitude to the generations of loyal customers who have supported us along the way. Your trust and loyalty have been the cornerstone of our success, and we look forward to serving you for many more years to come.
1 Comment
Gopaul Naidoo
February 21, 2025 at 2:19 pmCongratulations to the Hirsch family on achieving a milestone with their business and also providing employment to many people across the country. We, the Naidoo family, are proud to be associated with the Hirsch brand and will continue to support the business for the quality products that they market.
Blessings for another 50 years.