The Samsung 115-inch TV launch at Sandton City delivered an exciting glimpse into the future of premium home entertainment, setting a new benchmark for innovation, scale and immersive viewing.
Hosted at the Sandton City Samsung store on Friday, 20 March 2026, the event brought together industry leaders, partners and special guests to experience this remarkable technology firsthand.
With only four of these extraordinary units currently available in South Africa, the Samsung 115-inch TV created a real sense of excitement among attendees.
The Samsung 115-inch Neo QLED display is designed to make a bold statement in any luxury living space. Offering a cinematic experience, it delivers exceptional clarity, powerful colour depth and ultra-realistic contrast — bringing movies, sport and gaming to life on an entirely new level.
What sets this television apart is how advanced display technology enhances everyday viewing. From sharper motion handling and deeper blacks to intelligent upscaling that enhances lower-resolution content, this screen performs beautifully across all viewing experiences.
Beyond performance, the Samsung 115-inch television stands as a true design feature. Its impressive scale and sleek aesthetic allow it to blend innovation. With modern luxury, elevating any living space into a premium entertainment environment.
Explore more premium TV options available at Hirsch’s here
Guests included representatives from Hirsch’s Homestores, proud suppliers of the unit. Alongside Mrs South Africa finalists and international directors who travelled in for this special occasion.
The evening created a vibrant space for networking, meaningful conversations and shared inspiration, reflecting the evolving world of home entertainment.
The Future of Home Entertainment Starts Here
The Samsung TV launch highlighted how home entertainment continues to evolve, becoming more immersive, stylish and experience-driven.
As technology advances, TVs become centrepieces of modern homes. Designed to inspire, connect and transform everyday living. Discover more about the latest in home entertainment at Hirsch’s here.