In a world where life moves faster every day, meaningful family connection has never mattered more. Busy schedules and technology often replace quality time and conversation.
For over 46 years, the Hirsch family has made staying connected a priority. While Hirsch’s has grown into South Africa’s leading independently owned appliance and electronics retailer, Allan and Margaret Hirsch have always believed success means little without family to share it with.
The Hirsch family recipes passed down through generations are more than just meals. They are memories created around the table. From Luci Hirsch’s famous potato salad to Richard and Simone Hirsch’s flavourful prawn penne, and Allan and Margaret Hirsch’s indulgent chocolate mousse meringue dessert, these family favourites celebrate togetherness, tradition, and the joy of home cooking.
A Family Built Around Togetherness
One tradition that has kept the Hirsch family closely connected over the years is their treasured Sunday lunches. These gatherings are usually hosted on the family farm whenever everyone is together in the same province.
The lunches are about far more than food. They are moments to reconnect, laugh, share stories, and enjoy one another’s company away from the pressures of everyday life.
Food has always had a special way of bringing people together around the table something the Hirsch family knows well. Over the years, several family recipe books have been created. Each one is filled with favourite dishes, memories, and moments shared across generations.
Hirsch Family Recipes from Mums on the Run
One of these treasured recipes comes from Luci Hirsch’s cookbook, Mums on the Run. Her Best-Ever Potato Salad has become a family favourite often enjoyed at gatherings, braais, and relaxed weekend lunches.
Recipes like these become part of family traditions. They are recreated with love and passed down from one generation to the next.


Hirsch Family Recipes from His and Hers
The family’s passion for cooking continues with Richard Hirsch and his wife Simone’s cookbook, His and Hers. Their delicious Prawns-To-Be-Wild with Penne recipe is full of flavour and perfect for sharing with loved ones.
The dish reflects the warmth and connection that comes from enjoying meals together around the table.


Allan Hirsch Family Recipes for Dessert
To finish on a sweet note, Allan Hirsch and his wife Margaret Hirsch share one of their much-loved favourites, an indulgent Chocolate Mousse Meringue dessert recipe often enjoyed during celebrations and special family occasions.
Rich desserts like these have become part of the joyful memories created around the Hirsch family table over the years.


More Than Business, A Growing Family
As the Hirsch business expanded over the decades, so did the Hirsch family itself. Allan and Margaret are now proud grandparents to five energetic grandsons who bring even more joy, laughter, and life into the family circle.
Despite busy schedules and the demands of running a national business, communication has always remained important within the family. Whether celebrating milestones or supporting one another through everyday moments, the Hirsch family understands the importance of making time for one another.
What makes Hirsch’s especially unique is that this same sense of care extends beyond the family home and into the workplace itself. Across Hirsch’s branches nationwide, staff members are encouraged to celebrate their own families, personal achievements, and special life moments through the company’s culture and internal newsletters.
Many employees describe their branch teams as a second family, environments where people genuinely support, uplift, and care for one another. This culture of warmth and connection has helped shape Hirsch’s into far more than simply a retail business.
The True Meaning of Success
Over the years, the Hirsch family has learnt one important lesson: success is not measured only by growth, achievements, or awards. True success comes from the people you share life with.
The moments spent around the dinner table, the conversations between generations, the laughter shared during Sunday lunches, and the support offered during difficult times these are the moments that truly matter.
At Hirsch’s, family is not just part of the story.
It is the heart behind it all.
