The TV world is buzzing thanks to CES 2026, where LG and Samsung just pulled back the curtain on their newest mid-range OLED TVs — and both look seriously tempting for anyone who cares about picture quality without paying flagship prices. After seeing what’s coming, we can confidently say “there’s one that’s just a bit more exciting for everyday living rooms”.
What’s New This Year
Both LG and Samsung are pushing the boundaries of what mid-range OLED sets can do in 2026. These aren’t entry-level budget panels, they’re designed to deliver rich contrast, deep blacks, and impressive colours, plus upgrades that make them more usable in bright rooms and everyday content viewing.
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Here’s a quick overview of what they’re offering:
• LG C6 Series — Smarter, Brighter, Bigger Picture
LG’s newest C6 line brings some notable advancements compared to its predecessor (the C5), mainly thanks to an upgraded Alpha 11 Gen 3 processor that improves AI upscaling and overall picture processing. The C6 lineup includes two versions:
- LG C6H — The premium mid-range model with a Primary RGB Tandem 2.0 OLED panel for richer brightness and color. It’s only available in larger sizes (77″ and 83″), which limits its appeal for those with smaller spaces.
- LG C6 (standard) — The more traditional mid-range option comes in smaller sizes, but without the extra brightness punch of the C6H.
On balance, LG’s OLEDs remain beautifully calibrated and great for dark-room viewing, movie nights, and cinema lovers. But the limited size range for the most exciting version may not hit everyone’s sweet spot.
• Samsung S90H — Mid-Range OLED with Glare-Free Punch
Samsung’s answer for 2026 is the S90H OLED, and this one earns attention, especially if you watch TV in a bright living room. What sets the S90H apart is Samsung’s Glare Free anti-reflection screen, tech that was previously reserved for flagship models and is now trickling down to the mid-range. This makes your screen far easier to see without distracting reflections.
Beyond that, the S90H lineup is expected in a wide range of sizes and includes Samsung’s latest picture-processing enhancements. That wider size availability and glare handling gives it a real edge for everyday use — whether you’re watching sports during the day or movies at night.
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Both TVs bring something valuable to the table for 2026:
✅ LG C6 — A great choice if you want rich OLED contrast, excellent processing, and are planning a home theatre-style setup (especially with the C6H in larger sizes).
✅ Samsung S90H — The more versatile everyday TV, especially if you watch in rooms with lots of light, thanks to its anti-reflection tech and broad size range.
2026 is shaping up to be a great year for TV buyers. OLED continues to push picture quality forward, and mid-range models are finally getting technologies that used to be exclusive to ultra-premium TVs.
Whether you lean more cinematic with LG or everyday-friendly with Samsung, both brands are delivering sets that meaningfully elevate your viewing experience without demanding flagship prices, and that’s a win for everyone.
Visit your nearest Hirsch’s store for expert advice, or browse online to compare models, screen sizes and exclusive deals — and let us help you find the perfect TV for your space, your lifestyle and your budget.
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